For more than two decades, Germany has seen a steady increase in the number of university entrants annually. At the same time, the number of new apprentices has remained static or even experienced a slight decline. To combat this trend and reinforce the value of technical and vocational education and training (TVET), BKaL has implemented a combined approach to the concept of secondary school, TVET and university certification. The ‘BKaL 360’ approach is taking hold and changing the local perception of TVET.