The process of quantifying elements of human life into forms of digital information so that they can be measured, tabulated and analysed, and used as a continuous source of data.

Source: https://policyreview.info/concepts/datafication

In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can be tracked, monitored, and analyzed. It refers to the use of tools and processes to turn an organization into a data-driven enterprise.”